PHC Mission

Serve the collective interest of those in the programmatic health industry through leadership, research and advocacy to promote programmatic health advertising.

What the PHC Does

Educate healthcare marketers about programmatic advertising

Create materials to facilitate the use of programmatic advertising among the healthcare marketing community

Connect constituents all along the healthcare marketing spectrum to create a forum for the exchange of ideas to advance healthcare marketing

Programmatic Health Glossary

Published September 19, 2017, the Glossary defines commonly used terms in programmatic advertising.  Each definition is also accompanied by a health-specific example to provide further context for healthcare marketers.


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