The Programmatic Health Council (PHC) is an advocacy group comprised of programmatic and healthcare advertising experts committed to leading efforts to advance programmatic advertising among health brands, agencies and publishers.
PHC Mission
Serve the collective interest of those in the programmatic health industry through leadership, research and advocacy to promote programmatic health advertising.
What the PHC Does
Educate healthcare marketers about programmatic advertising
Create materials to facilitate the use of programmatic advertising among the healthcare marketing community
Connect constituents all along the healthcare marketing spectrum to create a forum for the exchange of ideas to advance healthcare marketing
Programmatic Health Glossary
Published September 19, 2017, the Glossary defines commonly used terms in programmatic advertising. Each definition is also accompanied by a health-specific example to provide further context for healthcare marketers.
PHC Members
Council Chair: Chris Neuner, PulsePoint
RESOURCES
industry Associations
INDUSTRY TRADE PUBLICATIONS
HEALTH MARKETING
DTC Perspectives | Fierce Pharma | Health Leader's Media | MM&M | Modern Healthcare | Pharma Voice
General
AdAge | AdWeek | BusinesInsider | Digiday | eMarketer | MediaPost
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