Programmatic Health Council

PHC Mission

Serve the collective interest of those in the programmatic health industry through leadership, research and advocacy to promote programmatic health advertising.

What the PHC Does

Educate healthcare marketers about programmatic advertising

Create materials to facilitate the use of programmatic advertising among the healthcare marketing community

Connect constituents all along the healthcare marketing spectrum to create a forum for the exchange of ideas to advance healthcare marketing

DOWNLOADS

Programmatic Health Glossary

Published September 19, 2017, the Glossary defines commonly used terms in programmatic advertising. Each definition is also accompanied by a health-specific example to provide further context for healthcare marketers.

DOWNLOAD THE GLOSSARY

Programmatic 101

It covers all aspects of programmatic from basic definitions to programmatic buyinglogistics to tools and technologies used. It cites recent industry articles and statistics tofamiliarize you with the basics and illustrates today’s programmatic health landscape.

DOWNLOAD THE PROGRAMMATIC 101