
PHC Mission
What the PHC Does

Educate healthcare marketers about programmatic advertising
Create materials to facilitate the use of programmatic advertising among the healthcare marketing community
Connect constituents all along the healthcare marketing spectrum to create a forum for the exchange of ideas to advance healthcare marketing
DOWNLOADS
Programmatic Health Glossary
Published September 19, 2017, the Glossary defines commonly used terms in programmatic advertising. Each definition is also accompanied by a health-specific example to provide further context for healthcare marketers.
DOWNLOAD THE GLOSSARYProgrammatic 101
It covers all aspects of programmatic from basic definitions to programmatic buyinglogistics to tools and technologies used. It cites recent industry articles and statistics tofamiliarize you with the basics and illustrates today’s programmatic health landscape.
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CONVERSATION
Click the publications below to read about our coverage.
RESOURCES
industry Associations
INDUSTRY TRADE PUBLICATIONS
HEALTH MARKETING
DTC Perspectives | Fierce Pharma | Health Leader's Media | MM&M | Modern Healthcare | Pharma Voice
General
AdAge | AdWeek | BusinesInsider | Digiday | eMarketer | MediaPost